Ritani LLC is a company that has more than 40 years of experience in the fine jewelry industry and created an online e-commerce platform in 2018 to expand its global reach. The launch of an online catalog included new products and showcased their extensive inventory with the ability to build and design engagement rings. This enabled new global opportunities in both China and Europe while strengthening and expanding their presence with US retailers. The idea of showcasing the largest diamond database globally with the promise of offering one of the most optimal, safe and convenient online platforms to buy any type of fine jewelry led the company to redesign its platforms in all areas: infrastructure, back-end, front-end, and online marketing.
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