Using Edge Services in Complex Routes for E-Commerce

Ritani LLC is acompany that has more than 40 years of experience in the fine jewelryindustry and created an online e-commerce platform in 2018 to expand its global reach. The launch ofan onlinecatalog includednew productsand showcasedtheir extensive inventorywiththe ability to build and design engagement rings. This enabled newglobal opportunities in both China and Europe while strengthening and expanding their presence with US retailers. The idea of showcasingthe largest diamond database globally withthe promise of offering one of the most optimal, safe and convenient online platforms to buy any type of fine jewelryled the company to redesign its platforms in all areas: infrastructure, back-end, front-end, and online marketing.